“After studying marketing at University of Alabama with a focus in digital media, I chose to start my own fishing motivated LLC. It was a bass fishing clothing brand, and I sold about 300 units until I realized I would benefit greatly from hiring a marketing team. I received an ad on social media for a very promising advertising agency, and decided to purchase their services for a high price. However, what I did not realize is that the owner of the agency possessed limited to no knowledge pertaining to the particular consumer behaviors in my my market.

This lack in knowledge resulted in poor SEO, ROI, and reputation of my LLC in general. My business became lost in the sea of undiscoverable, confusing, beginner business owner creations. After a few years, and I chose to pursue fishing content creation. With success, this became my full time career and I became blessed with the wisdom on how to effectively market to the fishing industry.” -Sydney